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AI assistant · Marketing

Instagram & Facebook DM Automation

Customers increasingly message rather than call. If those DMs sit unanswered for hours, the booking goes somewhere else.

Our DM responder answers Instagram, Facebook and WhatsApp messages and comments in seconds, handles prices, hours and FAQs, and books customers in or hands the chat to a person.

InstagramMessengerWhatsApp
dm_responder.exe — run log_□×
RUNNINGAn example of a real run, on made-up data.
What it does

Three jobs, done every day without being asked.

01Replies to DMs and comments in seconds, day or night
02Answers prices, hours, menus and FAQs from your information
03Books customers in, or hands the conversation to your team
What it looks like

A real example.

Someone DMs "do you have Saturday availability for 6?" at 5:42pm. Fourteen seconds later they have a reply, a booking link and a confirmation, and they are tagged as a new customer.

Who it's for

Built for busy teams.

Venues, salons, gyms, retailers and any business that gets questions through social media.

Works with Instagram, Messenger and WhatsApp, and most other tools you already pay for.

How it works

Scope it. Build it. You own it.

We map how it runs today

A quick call and a look at the current process: who does it, how long it takes, what goes wrong.

We build it in your accounts

Connected to Instagram, Messenger and WhatsApp. Fixed quote, agreed in writing before we start.

You check it, then it runs

It starts with you approving its work. Once you trust it, it runs on its own and escalates anything unusual.

We keep it running (optional)

Thirty days of fixes are included. After that, an optional month-to-month care plan, thirty days' notice to stop.

FAQ

Questions people ask.

Is this allowed by Instagram and Facebook?

Yes. We build on Meta's official messaging tools, so it works within their rules.

What if someone is upset or asks something unusual?

The assistant hands the conversation to a person immediately and lets the customer know someone will reply shortly.

How much does it cost?

Every build is fixed-quoted after we understand your process, so you know the price before we start. You pay for the project, not per seat, and if it takes us longer than we said, that's our problem.

Who owns it?

You do. It is built in your own accounts, you own every line of code, and nothing stops working if you stop working with us.

Is our data safe?

It runs inside your existing systems. We don't copy your data into tools you don't control, and access is limited to what the assistant needs.

Related assistants

Often built together.

Talk to an engineer_□×
Call or email. A person answers.

Tell us what eats your week.

No pitch deck. We'll tell you straight whether it can run itself, what it would take and what it would save. Every build is fixed-quoted and you own every line of it.

0428 033 718 taylor@hellomillwright.com

Melbourne-based. Replies within one business day.